Project Summary

Specific needs
Declining subjective well-being, climate change, soaring income and wealth inequality and the deterioration of social and natural capital demand a new definition, narrative and operationalization of social progress. 
Target groups
The narrative will be used by Citizens, NGOs, advocacies and activist groups, policymakers and decision-makers at various levels. The tools (dashboard, efficiency scores, participatory approaches, best practices) will be used by decision-makers (public and private). The global scientific community will use the evidence.
Expected results
A new narrative of social progress aiming at a high well-being society that combines productivity growth with social, economic, and environmental sustainability.
A dashboard of indicators will support the new narrative, identifying socio and economic conditions making economic growth compatible with subjective well-being, measures of well-being efficiency, and the first estimates of positional and defensive consumption in Europe. 
These findings will be published in scientific publications, disseminated at international conferences, and in a book for the wider audience.

Outcomes
Informed policy agenda with new possibilities of establishing a virtuous circle whereby policies for well-being benefit the environment, social cohesion, and contribute to productivity growth in a self-reinforcing loop. 
More public awareness on what matters for a good life in harmony with the environment and prosperous economies. 
New advertising campaigns promoting the benefits of a lifestyle emphasise the pre-eminence of social and environmental resources to lead satisfactory lives.
Impacts
Scientific: Specialists will reuse information disseminated in scientific conferences and seminars.
Target groups will tap on a new and cohesive narrative of social progress in which the interplay of economic and non-economic drivers of change will support social and environmental sustainability and well-being. 
Economic: advertising companies use evidence to increase positive experience. Policy makers will identify evidence-based and locally informed policies that contribute to well-being efficiency, promote social capital and social fairness, and reduce inequalities among people and territories (environmental, social and economic). This in turn will contribute to the EU ambition that no person and no place is left behind. Policymakers will use WISER policy briefs and dashboard to identify evidence-based policy options, new pathways to sustainable well-being, and relate them to the SDG framework. 
Societal: NGOs and interested citizens (>50,000) will reuse information disseminated in seminars, blogs, newsletters, newspaper and magazine articles, short videos, and podcasts, micro-lectures and happiness walks.